Priyanshu Verma Design Portfolio

AURA

Brand & UI Design, Concept

Designing the brand and digital product experience for a audience that seeks quality, originality, and personality in their space.

Project Overview

This project was created as part of the 10k Designers UI/UX Cohort.

I noticed a common problem—most available options are either template-based, low-quality, or overpriced with limited variety.

To solve this, I imagined Aura—a D2C app offering minimal, modern, high-quality frames created by professional designers and artists.

Market Research & Observations

I explored both online and offline frame stores to understand the current offerings. Most options were template-based, mass-produced designs with little uniqueness, while premium frames were often expensive yet lacked variety.

This highlighted an opportunity for a modern, design-driven platform that offers curated, high-quality frames.

The Opportunity & Solution

This research highlighted a clear gap—while there are many options in the market, most either compromise on design quality or are overpriced, indicating an opportunity for a better solution.

That’s where my app concept, Aura, comes in:

Curated Artwork by Professional Designers → Ensuring every frame feels unique and premium
Wide Variety of Styles → Covering different moods, spaces, and personalities
AR Preview Feature → Helping users visualize how a frame would look in their own space
Modern, Minimal Brand & UI → Making the entire experience feel seamless and premium

Brand Strategy & Logo Concept

The name Aura was chosen to reflect the emotional and atmospheric impact that art brings to a space. It evokes a sense of presence, energy, and personality — exactly what the brand aims to deliver to users’ workspaces.

The logo is a fusion of three key elements:

The letter ‘A’ as a bold monogram
Radiating lines that symbolize a vibe or aura
A rectangular frame representing the product itself

Visual System

Aura’s visual language blends warmth, happiness, and calm, designed to elevate any workspace. Paired with the modern Geist typeface, the system feels expressive yet clean.

Part 1 : Onboarding

The Onboarding screen showcases the main USP of the app.

Part 2 : Category Filter

The category filter helps users to explore art that resonates with their personal interests, style, and space.

Part 3 : AR Try On Feature

The AR Feature enhances confidence before purchasing but also ensures the artwork fits perfectly with their room’s style and layout, making the experience highly interactive, personal, and intuitive.

Part 4 : Home Page

The home screen highlights new arrivals, featured artist collabs, and popular categories

Part 5 : Product Page

The product page is thoughtfully built to help users make confident purchase decisions.

The “Why AURA?” section builds brand trust by highlighting quality design, diverse collaborations, and modern design frames. Smart suggestions like “You may like these” encourage exploration and deeper engagement with the product catalog.