This project was created as part of the 10k Designers UI/UX Cohort.
I noticed a common problem—most available options are either template-based, low-quality, or overpriced with limited variety.
To solve this, I imagined Aura—a D2C app offering minimal, modern, high-quality frames created by professional designers and artists.
I explored both online and offline frame stores to understand the current offerings. Most options were template-based, mass-produced designs with little uniqueness, while premium frames were often expensive yet lacked variety.
This highlighted an opportunity for a modern, design-driven platform that offers curated, high-quality frames.
This research highlighted a clear gap while there are many options in the market, most either compromise on design quality or are overpriced, indicating an opportunity for a better solution.
That’s where my app concept, Aura, comes in:
Curated Artwork by Professional Designers → Ensuring every frame feels unique and premium
Wide Variety of Styles → Covering different moods, spaces, and personalities
AR Preview Feature → Helping users visualize how a frame would look in their own space
Modern, Minimal Brand & UI → Making the entire experience feel seamless and premium
The name Aura was chosen to reflect the emotional and atmospheric impact that art brings to a space. It evokes a sense of presence, energy, and personality — exactly what the brand aims to deliver to users’ workspaces.
The logo is a fusion of three key elements:
The letter ‘A’ as a bold monogram
Radiating lines that symbolize a vibe or aura
A rectangular frame representing the product itself
Aura’s visual language blends warmth, happiness, and calm, designed to elevate any workspace. Paired with the modern Geist typeface, the system feels expressive yet clean.
The Onboarding screen showcases the main USP of the app.
The category filter helps users to explore art that resonates with their personal interests, style, and space.
The AR Feature enhances confidence before purchasing but also ensures the artwork fits perfectly with their room’s style and layout, making the experience highly interactive, personal, and intuitive.
The home screen highlights new arrivals, featured artist collabs, and popular categories
Explore page includes curated collections and artist collaborations make it easy for users to dive into their favorite styles or discover new ones
Behind the scenes :)
