Priyanshu Verma Design Portfolio

GoSats (YC W22) Part 1

Visual design

Design Deep Dive : Boosting GoSats

Across Channels

GoSats Part 1 - Design Deep Dive : Boosting GoSats Across Channels

Introduction

GoSats is a rewards platform that turns your everyday spending into wealth-building opportunities by giving you Bitcoin and Gold as cashback.

I worked at GoSats as a Graphic Designer, where I led marketing design initiatives, ensure brand consistency across all visuals, and focus on creating designs that drive conversions.

GoSats is a rewards platform that turns your everyday spending into Bitcoin and Gold rewards.

Overview

This project showcases the work I did at GoSats and the impact it created.

It is structured into three key sections:

Enhancing Emailer Designs to Boost Conversions
Creating High-Performing Thumbnails for GoSnatch (4M+ Views)
Designing Inapp webview for Flipkart Supercoin X GoSats

Part 1 - Enhancing Emailer Designs to boost Conversions

My first big project was to improve designs of our communication emails

(campaign/ New product features/ brand partnership) which was one of the main channels through which we communicate with our users and drive revenue.

After observing designs I found some design problems which were affecting conversions and improved them. You can see before and after designs below.

My first big project was to improve designs

of our communication emails (campaign/

New product features/ brand partnership) which was one of the main channels through which we communicate with our users and drive revenue.

After observing designs I found some design problems which were affecting conversions and improved them. You can see before and after designs below.

Impact created by these improvements

Improvements made

Increased Click through rate (CTR) by 14%
Boosted Conversation rate (CVR) by 7%
Contributed to a 5% increase in Gross Transaction Value (GTV)

Increased logo size to enhance brand recall & visibility.
Redesigned header with improved padding and layout for a more balanced, welcoming look.
Used a lighter background and split content into clear sections with visuals for better readability.
Margins were reduced and optimized for Gmail rendering, maximizing content space and improving layout balance.

Enhancing automated emailer designs also

Enhanced automated emailer

designs also

Major problems were same as the above emailer. Simplified the layout, reduced text clutter, and used clear visual hierarchy to make the message more engaging and instantly understandable at a glance and added illlustration.

Impact created by these improvements

Increased Click through rate (CTR) by 14%
Boosted Conversation rate (CVR) by 7%,
Contributed to a 5% increase in Gross Transaction Value (GTV)

Created illustrations for all automated emailers starting from signing up to the app to bottom of the funnel conversion

Part 2 - Designing High-Converting

creatives for GoSnatch ( 4M+ Views )

Part 2 - Designing High-Converting creatives for GoSnatch ( 4M+ Views )

Part 2 - Designing High-Converting

creatives for GoSnatch (4M+ Views)

At GoSats, I led the visual design for GoSnatch, a content-first surrogate Instagram page we created to drive discovery and engagement outside our main brand account.

Each design was built with three core design principles in mind:

Curiosity through emotion – expressions that matched the viewer’s reaction to the headline.

Contrast-driven readability – bold headlines, split into punchy 2-line formats for mobile clarity.

Supporting Imagery – logos, icons, or background scenes to support the reel topic instantly. Used AI also to generate images.

Curiosity through emotion

Contrast-driven readability

Supporting Imagery

Top Performing Reels

Impact & Results

4M+ organic views in 3 months.
900K + views on youtube shorts.
Multiple reels hit 200K+ views, with highest performing reel with 1M views.

Each design was built with three core design principles in mind:

Curiosity through emotion – expressions that matched the viewer’s reaction to the headline.

Contrast-driven readability – bold headlines, split into punchy 2-line formats for mobile clarity.

Supporting Imagery – logos, icons, or background scenes to support the reel topic instantly. Used AI also to generate images.

Part 3 - Flipkart Supercoin X GoSats

GoSats partnered with Flipkart SuperCoin, allowing users to swap SuperCoins for Bitcoin (Sats) and gold rewards.

As a designer, I created a high-visibility in-app banner and an informative landing page within Flipkart’s SuperCoin section to drive awareness and conversions.

Final Design

Design Decisions:

Used bold coin-to-Sats visual to instantly convey the swap concept.
Maintained GoSats’ signature black-gold-purple palette for brand recall while blending with Flipkart’s UI.
Placed Elite Card imagery and reward highlights prominently to spark interest in upgrades.
Structured the landing page with a clear “How it Works” flow to reduce friction and encourage immediate action.
Included familiar Flipkart partner brand logos to build trust and relevance for their audience.

Design Decisions:

Used bold coin-to-Sats visual to instantly convey the swap concept.
Maintained GoSats’ signature black-gold-purple palette for brand recall while blending with Flipkart’s UI.
Structured the landing page with a clear “How it Works” flow to reduce friction and encourage immediate action.
Included familiar Flipkart partner brand logos to build trust and relevance for their audience.

Impact & Results