Priyanshu Verma Design Portfolio

GoSats (YC W22) Part 1

Visual design

Design Deep Dive : Boosting GoSats

Across Channels

Introduction

GoSats is a rewards platform that turns your everyday spending into wealth-building opportunities by giving you Bitcoin and Gold as cashback.

I worked at GoSats as a Graphic Designer, where I lead marketing design initiatives, ensure brand consistency across all visuals, and focus on creating designs that drive conversions.

Overview

This project showcases the work I did at GoSats and the impact it created.

It is structured into three key sections:

Enhancing Emailer Designs to Boost Conversions
Creating High-Performing Thumbnails for GoSnatch (2M+ Views)
Designing Inapp webview for Flipkart Supercoin X GoSats

Part 1 - Enhancing Emailer Designs to boost Conversions

My first big project was to improve designs of our communication emails

(campaign/ New product features/ brand partnership) which was one of the main channels through which we communicate with our users and drive revenue.

After observing designs I found some design problems which were affecting conversions.

Impact created by these improvements

Increased Click through rate (CTR) by 14%
Boosted Conversation rate (CVR) by 7%,
Contributed to a 5% increase in Gross Transaction Value (GTV)

Enhancing automated emailer designs also

Major problems were same as the above emailer. Simplified the layout, reduced text clutter, and used clear visual hierarchy to make the message more engaging and instantly understandable at a glance and added illlustration.

Before

Hello (#Name#),

We’re glad to inform you that your VKYC process has been successfully completed and your GoSats {#VAR- card type#} card limit has been enhanced.

At any given time, an amount of ₹2 lakhs can be loaded and spent with the card.

The current load and spend limits are as follows:

Daily: ₹10 lakhs

Monthly: ₹10 lakhs

Yearly: ₹30 lakhs

Add money to your {#VAR- card type#} card and earn rewards in {#VAR- reward preference#} on all your card spends!!

Add Money

Best Regards,

Team GoSats

After

Have any query?

Reach out to us

Update

VKYC Approved on your GoSats card

KYC

APPROVED

Hello {#Var-name#},

We’re glad to inform you that your VKYC process has been successfully completed and your GoSats {#VAR- card type#} card limit has been enhanced.

At any given time, an amount of ₹2 lakhs can be loaded and spent with the card.

The current load and spend limits are as follows:

Daily: ₹10 lakhs

Monthly: ₹10 lakhs

Yearly: ₹30 lakhs

Add money to your {#VAR- card type#} card and earn rewards in {#VAR- reward preference#} on all your card spends!!

Add Money

Best Regards,

Team GoSats

Created illustrations for all automated emailers starting from signing up to the app to bottom of the funnel conversion

Part 2 - Designing High-Converting

creatives for GoSnatch ( 1M+ Views )

At GoSats, I led the visual design for GoSnatch — a content-first surrogate Instagram page we created to drive discovery and engagement outside our main brand account.

Each design was built with three core design principles in mind:

Curiosity through emotion – expressions that matched the viewer’s reaction to the headline.

Contrast-driven readability – bold headlines, split into punchy 2-line formats for mobile clarity.

Supporting Imagery – logos, icons, or background scenes to support the reel topic instantly. Used AI also to generate images.

Top Performing Reels

Impact & Results

4M+ organic views in 3 months.
300K + views on youtube shorts.
Multiple reels hit 200K+ views, with highest performing reel with 951K views.

Part 3 - Flipkart Supercoin X GoSats

GoSats partnered with Flipkart SuperCoin, allowing users to swap SuperCoins for Bitcoin (Sats) and gold rewards.

As a designer, I created a high-visibility in-app banner and an informative landing page within Flipkart’s SuperCoin section to drive awareness and conversions.

Final Design

Design Decisions:

Used bold coin-to-Sats visual to instantly convey the swap concept.
Maintained GoSats’ signature black-gold-purple palette for brand recall while blending with Flipkart’s UI.
Placed Elite Card imagery and reward highlights prominently to spark interest in upgrades.
Structured the landing page with a clear “How it Works” flow to reduce friction and encourage immediate action.
Included familiar Flipkart partner brand logos to build trust and relevance for their audience.