At GoSats, I worked on a wide range of campaigns from festive promotions to feature announcements aimed at driving overall GTV by boosting voucher sales, encouraging card upgrades, and strengthening premium offerings.
For this case study, I’ve highlighted one campaign from each category:
Festival Campaign – Diwali Dhamaka Offer
Feature Announcement – SatsPay Launch
Regular Campaign – Bitcoin Rewards Fiesta
Moment Marketing Campaign – Bitcoin Hits $100K
Requirements
Email designs, Inapp banners, Spotlight Banners
Appear as attention-grabbing overlays when users open the app
Permanently placed on the home screen during campaign, ensuring high visibility and consistent engagement throughout the campaign.
Gave more space to elite card upgrade banner in the emails so it catches attention first.
Maintained a unified color palette, typography, and festive motifs across all formats for brand recall.
Highlighted key offer details in the copy, like “5% rewards,” to grab attention quickly
Achieved an email open rate of 35%, reflecting strong audience interest.
Generated a click-through rate (CTR) of 15%, significantly driving traffic to the offer.
Attained a conversion rate of 6%, translating interest into tangible actions.
SatsPay allow users to make UPI payments without a savings bank account using a VISA prepaid card.
Goal :
Create eye-catching designs that highlight SatsPay’s benefits and drive quick user adoption.
Requirements :
Email designs, Inapp banners, Spotlight Banners
The design uses bold, high-contrast colors and a clear CTA to instantly draw attention to SatsPay’s core benefit. In the email layout, situational illustrations depict everyday scenarios where SatsPay can be used—helping users visualize its convenience and versatility in real life.
The Bitcoin Rewards Fiesta is a recurring GoSats campaign offering boosted rewards to drive voucher purchases and upgradation to our premium offerings.
Goal
Create visually striking designs that highlight Elite Card benefits to encourage upgrades.
Maintain a festive, celebratory theme to align with the “Fiesta” concept and spark excitement.
Applied GoSats purple-yellow palette for strong brand recall and festive campaign energy.
Added reward-focused illustrations to instantly convey value and boost user engagement.
Kept color palette, typography, and festive motifs consistent across formats to strengthen brand recognition.
Achieved an email open rate of 18%, indicating strong audience engagement.
Recorded a click-through rate (CTR) of 12%, effectively driving traffic to the campaign.
Secured a conversion rate (CVR) of 7%, successfully turning clicks into actions.
Generated an additional revenue of ₹1.5L as a direct result of the campaign.
A quick-turnaround campaign celebrating Bitcoin’s milestone of $100K, aimed at leveraging market excitement to drive GoSats Elite Card usage and reward redemption.
The design used bold headlines, milestone-focused visuals, and direct CTAs to prompt immediate user action.
A six-slide Instagram carousel celebrating Bitcoin’s $100K milestone, showcasing GoSats’ rewards, Elite Card perks, and SatsPay benefits with a cohesive grid design, bold typography, and consistent brand colours for maximum impact.
